CRM for call-center

CRM for MBK's call-center increased sales department efficiency and facilitated communication within the company

Client info

2011
est.
<100
employees
3
branch offices in Moscow

MBK-Finance is one of the leading mortgage institutions in Russia. The bank was granted the Best partner status and praised as the Golden partner of BGF Bank.

Key features

CRM

Drive

Workflows

Telephony

Activity stream

Chats

Tasks

Extranet

Implemented services

Software development based on Bitrix24
Integration with telephony
Asterisk telephony setup
Administration
Support
Management consulting
Business processes configuration in Bitrix24

Key takeaways

Implementation metrics

Sales department's efficiency went up two-and-a-half times, which made it possible to expand the department and the business.

Emotional value

Along with CRM, the company obtained a number of instruments that facilitated communication and covered some additional tasks. Business processes configuration let the majority of procedures become automated.